Amagi Media Labs

Amagi Media Labs Ltd. is a global leader in cloud-based broadcast and connected TV technology. Founded in 2008 and based in Bengaluru, India, Amagi provides end-to-end solutions for creating, distributing, and monetizing content across traditional TV and streaming platforms. The company allows broadcasters, content owners, and streaming platforms to launch, manage, and monetize live linear channels on Free Ad-supported Streaming TV FAST platforms like Pluto TV, Samsung TV Plus, Roku Channel, and many others. Amagi's suite of products includes cloud playout, content scheduling, ad insertion, and data analytics tools.With a strong presence across the U.S., Europe, and Asia, Amagi services more than 700 content brands and delivers over 2,000 channel deployments across 100+ countries. Its innovative SaaS offerings have significantly reduced the infrastructure costs for media companies while increasing flexibility, scalability, and revenue opportunities. Amagi provides a wide variety of cloud-based products and services for both TV broadcasters and content owners, and for streaming platforms. Amagi CLOUDPORT - A cloud-based playout platform that empowers broadcasters to manage and deliver linear TV channels globally without traditional infrastructure. It supports UHD/HD/SD playout with automated scheduling and media asset management. Amagi PLANNER: Content blocks through an intuitive interface. Amagi THUNDERSTORM: A server-side ad insertion platform that provides targeted, personalized ads on live and on-demand content. This supports monetization across both OTT and FAST platforms. Amagi ON-DEMAND & FAST Solution: Empowers content owners to launch 24 X 7 channels on Free Ad-supported Streaming TV platforms such as Samsung TV Plus, Roku, and Pluto TV. It comprises channel creation, playout, and revenue-sharing partnerships with FAST platforms. As of 31 March 2025, the Company employed 884 full-time staff across the world. Of these, 652 were in technology and engineering roles at its hubs in Bengaluru, US, Croatia, and Poland. There were also 181 staff in customer-facing roles, reflecting our emphasis on engagement, delivery, and support.